As a Communications Intern at Coca-Cola Beverages Florida, LLC, I manage social media accounts, including Instagram, Facebook, X (Twitter), LinkedIn, Yammer, and YouTube. I plan and execute ideas for posts, conduct research and analysis of previous posts, and design graphics and reels through Adobe Illustrator, InDesign, Premier Pro, After Effects, and Microsoft PowerPoint.
Below are some of the posts I have created for our accounts:
These posts are for various events and holidays I created graphics for, wrote copy for, and/or posted to our accounts. The examples below are from our Instagram account.
One of my main projects at Coke Florida during my Summer 2024 internship was to create a campaign for our internship program. Below are some of the posts I created including a "Cheers!" to the internship reel, Intern Spotlights (posted 1 a day for 9 days, highlighting all 27 interns), and photos from our Lunch & Learns.
In the posts below, I gathered information about our 27 summer interns for the 2024 program. I made a design through Illustrator and PowerPoint for our social platforms. This was a carousel post on Instagram, Facebook, and LinkedIn. It was separated into 4 posts, with 6-7 interns highlighted in each based on the school they attend. This was an updated version with our current interns based off of the post I made during my 2023 program.
In the posts below, I gathered information about our 22 summer interns for the 2023 program. I made a design through Illustrator and PowerPoint for our social platforms. This was a carousel post on Instagram, Facebook, and LinkedIn. It was separated into 4 posts, with 5-6 interns highlighted in each based on the school they attend.
Throughout my first internship with Coca-Cola Beverages Florida, I partnered with other associates to develop social media accounts for our new Refreshing Minds Scholarship. We started accounts for Facebook, Instagram, and LinkedIn. Below are some of the first posts for these accounts.
In this post, we are informing our audience about the Refreshing Minds Scholarship in a carousel post. This is an instance where we would upload the post to our story and link our website so our followers have easy access to the landing page.
During my second program with Coke Florida, we had our first class of recipients for the Refreshing Mind Scholarship. During our ceremony, I hosted "Lives" on our Instagram and posted a recap video of the ceremony. I also designed graphics for each of the 25 recipients to post on our scholarship socials and our main Coke Florida accounts.
Also, a part of social media marketing with Coke Florida was our monthly social media audits. In these audits, we looked at our increase of followers on each account, compared our reach with the previous month, and analyzed the top posts from each account based on reach, engagement, and total posts from the platform. I used this information to develop a strategy and determine how we should focus our efforts for the next month.
